Scott Honda is proud to announce the installation of Live Chat to our recently update website. ScottHonda.com 5.0 has been retooled and reloaded from top to bottom thanks to our friends at Dealer.com. One of the newest features is chat, by Contact at Once and Scott Honda believes this will make the consumers car buying experience even more pleasant.
"We are excited by the potential of chat," says Vice President Duke Scott. "Our hope is that it will open up a new window of communication with our customers, allowing people to find out vehicle availability and set appointments in the simplest way possible."
While live chat has been around for a while, Scott Honda wanted to make sure it was used in the most helpful and responsible manner possible.
"Chat is not new and we know that," says Internet Manager, Jason Reitlebach. "It's been on the scene for a few years, but not all dealerships use it well. We actually studied at a lot of dealer websites before we launched to make sure we didn't make some of the same mistake they do."
What Reitelbach wanted to avoid are annoying pop-ups or drop-ins that bombard the customer page after page. Scott Honda set a two drop-in limit per hour for customers and added a 10 second pause on any page before the chat card drops. A concerted effort was also made to make the look of of the buttons and chat cards look consistent with the rest of the website.
There is even a potential for live chat to help our Service Department as well. If customers ask a service related question, the message will be forwarded to our reservationists department who will then help the customer.
"We're confident that live chat is truly going to help both the sales and service process," Duke told Sconda Blog. "We are asking our customers to give us feedback on our process so we can make it as customer friendly as possible."